CompareAI visibility tools
AI visibility tools pricing, and how many answers each one reads
An AI visibility tool puts your buyers’ questions to ChatGPT, Perplexity, Gemini, Claude and Google’s AI answers, then counts how often your firm is named. Entry plans run from about £13 to £223 a month, shown here in pounds whatever currency the vendor bills in. What you are really paying for is answers read, and on the plans below 1,000 of them cost from about £6 to £62. Getting named more often still takes work on your site.
AI search visibility tools: prices side by side
Each tool’s cheapest paid plan, and what 1,000 AI answers cost on it. Prices were checked at each vendor’s own site on 13 Nov 2026 and are converted from US dollars and euros at the Bank of England rate for 12 November 2026 ($1 = £0.7554, €1 = £0.8361). Those tools bill in dollars or euros, so what you pay will move with the exchange rate.
| Tool | Entry plan, a month | Questions | AI engines | Per 1,000 answers |
|---|---|---|---|---|
| SE Visible | Entry plan: £67 (Basic), or £54 billed annually | Questions: 75, daily | AI engines: 5 | Per 1,000 answers: £6 |
| ziptie.ai | Entry plan: Build your own, from £19 | Questions: You choose | AI engines: Up to 7 | Per 1,000 answers: £7.55 |
| Otterly AI | Entry plan: £24 (Lite), before tax | Questions: 16, daily | AI engines: 4 of 7 | Per 1,000 answers: £12 |
| Writesonic | Entry plan: £75, or £60 billed annually (Starter) | Questions: 50, daily | AI engines: 3 | Per 1,000 answers: £17, or £13 billed annually |
| Rankscale | Entry plan: £75 (Pro); Essentials £13, yearly only | Questions: Unlimited, 4,800 answers | AI engines: 17+ | Per 1,000 answers: £16 |
| Peec AI | Entry plan: £72 (Starter) | Questions: 50, daily | AI engines: 3 you choose | Per 1,000 answers: £16 |
| Scrunch | Entry plan: £189 (Core) | Questions: 125, 5,000 answers | AI engines: 4 | Per 1,000 answers: £38 |
| AthenaHQ | Entry plan: £223 (Starter) | Questions: Unlimited, 3,600 answers | AI engines: 11 | Per 1,000 answers: £62 |
| Ahrefs Brand Radar | Entry plan: Comes with Ahrefs Lite, £99 | Questions: 5, daily (150 checks) | AI engines: 7, you choose | Per 1,000 answers: £16 on an add-on pack |
| Semrush AI Visibility Toolkit | Entry plan: £75 | Questions: 25 | AI engines: Not listed in full | Per 1,000 answers: Not stated |
| HubSpot AEO | Entry plan: £38, or £34 billed annually (beta) | Questions: 25 | AI engines: 3 | Per 1,000 answers: Not stated |
| Profound | Entry plan: No paid price for brands | Questions: Trial: 50, daily for 7 days | AI engines: Up to 10 on Enterprise | Per 1,000 answers: Not stated |
| Search Atlas (OTTO) | Entry plan: £75; ChatGPT, Gemini and AI Mode from £150 | Questions: Not stated | AI engines: 1 on Starter, 3 on Growth | Per 1,000 answers: Not stated |
| Alli AI | Entry plan: Business, £2,259 billed annually | Questions: Not a tracker | AI engines: Not stated | Per 1,000 answers: Not stated |
A low monthly price is not the same as cheap answers. AthenaHQ’s Starter costs about four times as much per answer as Peec AI’s Starter. SE Visible’s Basic, priced in pounds, reads about 11,250 answers a month, more than any other entry plan here.
AI search monitoring: how many answers each tool reads
The trackers all work in much the same way. They send your list of questions to each AI engine on a schedule and record which firms each answer names. Answers read is questions × engines × days. Peec AI gives its own worked example on its pricing page: 25 questions on 3 engines for 30 days is 2,250 answers.
On most entry plans each question runs once a day on each engine, so about 30 readings a month per engine. Across all its engines, SE Visible’s Basic reads each question about 150 times a month. Peec AI and Writesonic read it about 90 times, and Scrunch’s Core about 40.
That is fewer readings than it sounds, because AI answers shift from one run to the next. Ask “which law firms handle employment law for small businesses in Leeds?” twice and you may get a different list of firms each time.
Picture an IT support firm that really is named in half the answers to one question on one engine. This is what a tracker could show for it:
So treat any tracker as a monthly trend, engine by engine, not a daily score. When you compare plans, more readings of the questions your clients really ask beat a longer list of questions.
AI visibility tools that track ChatGPT, Perplexity and Claude
Claude is the engine entry plans most often leave out. Rankscale includes it on every plan and AthenaHQ on Starter. Otterly lets you track it, with each Claude answer using 3 credits, and Ahrefs counts each Claude update as 8 checks. Peec AI, Scrunch and Writesonic keep it for Enterprise.
SE Visible
SE Ranking’s AI product, reading ChatGPT, AI Overviews, AI Mode, Gemini and Copilot. Basic is £67 a month, £54 on annual billing, with a 14-day free trial.
ziptie.ai
You build your own plan and pay per check: one question on one engine costs under a penny (one US cent). Questions run daily, weekly or every 30 days, on up to 7 engines, Perplexity and Copilot among them. It bills in US dollars, before VAT.
Otterly AI
Lite covers 4 engines from a list of 7: ChatGPT, AI Overviews, Perplexity, Copilot, AI Mode, Gemini and Claude. It bills in euros, excluding tax.
Writesonic
A writing platform with tracking built in. Starter reads ChatGPT, Gemini and AI Overviews. Its Action Center, which suggests what to work on, is on Enterprise, with a trial of it on Growth.
Rankscale
Pro’s 4,800 answers a month can go across 17+ engines and as many questions as you like, on a schedule from hourly to monthly.
Peec AI
Starter reads 3 engines you choose, daily, and recommends actions. More in our Peec AI alternatives.
Scrunch
Core reads ChatGPT, Perplexity, AI Overviews and Copilot in 1 country, with a 7-day free trial.
AthenaHQ
Starter reads 11 engines, Claude, Grok and DeepSeek among them, and adds content recommendations and an AI agent. There is also a free Essential plan with 300 credits.
Ahrefs Brand Radar
Tracking your own questions comes with paid Ahrefs plans. Lite includes 150 checks a month, 5 questions read daily on one engine. Add-on packs start at £40 a month for 2,500 more checks, before tax.
Semrush AI Visibility Toolkit
Named engines include ChatGPT, Gemini and Google’s AI Mode. Semrush’s help centre says the toolkit has no free trial.
HubSpot AEO
Reads ChatGPT, Gemini and Perplexity, with sentiment, competitor share of voice and a ranked list of what to fix. It is in beta.
Profound
A free trial, then a custom Enterprise price after a demo. The trial runs 50 questions daily for 7 days on ChatGPT, Gemini and AI Overviews; Enterprise covers up to 10 engines. More in our Profound alternatives.
AI SEO tools that make changes to your site
Trackers tell you what to fix. A second kind of tool changes your site directly.
Search Atlas (OTTO)
You add OTTO’s pixel to your site’s header, connect it through Cloudflare, or use a connector such as WordPress or Webflow. It then deploys changes to titles, schema, canonical URLs, broken and redirected links and social tags. Approval mode lets you review each change. Plans start at £75 a month; tracking ChatGPT, Gemini and AI Mode starts on Growth, at £150.
Alli AI
It deploys changes through a WordPress plugin, a JavaScript snippet or your tag manager, and serves pre-rendered copies of your pages to more than 50 AI crawlers. Every plan has a 10-day free trial.
Both work on tags and markup on pages you already have. AI answers name firms from pages that answer the buyer’s question, such as a clear page on office cleaning contracts in Leeds, and someone has to write those pages, publish them and keep them accurate.
Or have IndexFirst do the work
If nobody on your team has the time, price the work, not a tool. Hiring out our full plan, up to 12 in-depth articles and 50+ fixes to existing pages a month, costs about £8,000 a month with freelancers and about £22,000 at an SEO agency, by our estimate from UK rates. We do it for UK service businesses that sell to other businesses for £1,750 a month.
A change goes live on your site every working day, each checked first, and the tracking comes with it in a weekly report. When we put five buyer questions from one sector, freight and logistics, to ChatGPT and Perplexity on 13 Nov 2026, once each, every answer named specific firms, and the two engines’ lists rarely matched. Those are the lists we work to get you on, engine by engine.
Free AI visibility tools
- Semrush AI Search Visibility Checker. Free three times a day without an account, reading ChatGPT, Gemini, AI Mode and AI Overviews.
- Ahrefs AI Visibility Checker. Free with no signup: a snapshot of ChatGPT, Gemini, Perplexity, Copilot, AI Overviews and AI Mode, showing the top 5 results in each section.
- Amplitude AI visibility. A limited free version for non-customers, covering ChatGPT and Google’s AI Overview, after you submit a form.
Each gives you one reading on one day. That shows where you stand, not which way you are moving. Our own free check is the robots.txt checker, which shows which AI crawlers can read a page on your site.
IndexFirst suits you if
- Nobody on your team has the hours to write and fix pages every week.
- Your site runs on WordPress, Wix, Webflow, Squarespace or another CMS we can work in.
- You run a UK firm that sells services to other businesses, such as an accountancy practice, an IT support firm or a recruitment agency.
IndexFirst doesn’t suit you if
- You want a dashboard so you can do the work yourself.
- You sell mainly to consumers rather than to other businesses.
John Geater founded IndexFirst, which does AI visibility and SEO for UK service businesses that sell to other businesses. Every price on this page was checked at the vendor’s own site on 13 Nov 2026.
Rather have the pages changed than counted?
We make a change on your site every working day and track the answers for you.