How we do it, in plain English.
Guides for UK service businesses on getting indexed, found and named in AI answers. Free to read, and no email needed.
Indexed
Make sure Google and AI crawlers can read every page.
- Google’s Page indexing report, explainedWhich “not indexed” reasons are normal, which need fixing, and where to start on a service firm’s site.7 min read
- Soft 404 errorsWhy a page that doesn’t exist can still answer 200 OK, how to spot it and how to fix it.6 min read
- “Google chose a different canonical”How to see which URL Google picked over yours, which of your signals disagree and how to line them up.7 min read
- “Alternate page with proper canonical tag”Which URLs in this Search Console report are fine, which aren’t, and how to fix a canonical pointing the wrong way.6 min read
- “Discovered, currently not indexed”Why Google knows about a page but hasn’t crawled it, and what to fix first.5 min read
- llms.txt explainedWhat goes in the file, who actually reads it and why robots.txt matters more.5 min read
- “Crawled, currently not indexed”Why Google read a page and left it out, when to leave it alone and how to fix the pages that matter.6 min read
- SEO for service businessesThe order to work in: get indexed, build service, location and sector pages, then get named in AI answers.7 min read
Found
Appear when buyers search for what you do.
Mentioned
Get named by ChatGPT, Perplexity and Google’s AI Overviews.
- How to choose an AI visibility (AEO) agencyWhat an AEO agency should do, what to ask before you sign and how to check the numbers they show you.5 min read
- What AI visibility means for a service businessWhat it means when AI answers name your firm, why it varies from run to run and how to measure it.6 min read
- How to get your firm named in ChatGPTWhat ChatGPT looks at when a buyer asks who to use, and the pages that give it something to cite.7 min read