A plan, not a pile of problems.
Every change says which page, what to do, roughly how long it takes, and whether it helps in Google, in AI answers or both. Do it in-house or pass it to your web person.
- Week 1Quick fixes, mostly under an hour each
- Weeks 2 to 4Pages to rewrite, and new ones to write
- Month 2Larger pages and outreach
- Month 3The bigger pieces of work
- Every monthRoutines that keep you in AI answers
Every number is checked against the source data before you see it.
