PlatformsSquarespace

B2B service sites on Squarespace: what we change.

Squarespace locks more down than the others: nobody can edit its robots.txt or sitemap. Titles, pages, redirects, llms.txt and schema are still ours to change. Here is how, and what we need from you.

One loginAccess to your Squarespace site with rights to its settings. Nothing else to start.

See a Squarespace page the way AI reads it.

Pick a reader. Googlebot runs JavaScript, but it never clicks. In Vercel’s December 2024 study, the major AI crawlers downloaded JavaScript files without running them. So a code block that pulls in a quote tool, or answers that only load on a click, can be missing for GPTBot.

example.co.uk/contract-recruitment · a made-up page

Contract engineering recruitment in Sheffield

Contract and temporary engineers for manufacturers across South Yorkshire, with right-to-work checks done before anyone starts.

Terms

15%Permanent
18%Executive
£0Until hired
TermsDrawn by a script in a code block. GPTBot can miss them.

Questions

Are you REC members? Yes, and we follow the REC Code of Professional Practice.

Do you check right to work? Yes, for every candidate, before they start.

FAQ answersFetched on click. The answers AI would quote aren’t there.

The fix: put the terms and the answers in Squarespace text blocks.Show me the change

What we change on Squarespace

And how direct the route is on Squarespace

  1. 1

    Titles and meta descriptions

    Set in each page’s SEO settings, written around what clients actually search.

  2. 2

    New service and location pages

    Pages such as “contract recruitment in Sheffield” or “Immingham to Yorkshire haulage”, built in your existing template.

  3. 3

    301 redirects

    URL mappings, one line per redirect. The old page has to be deleted or disabled first.

  4. 4

    llms.txt

    On version 7.1 sites, under SEO settings. It is off until someone writes it, so we write it.

  5. 5

    Schema markup

    JSON-LD through code injection, which needs the Core, Plus or Advanced plan or some legacy plans.

  6. 6

    Code in the page head

    The Header field in code injection, site-wide, on the same plans.

  7. 7

    XML sitemaps

    Squarespace builds and updates the sitemap itself. Nobody can edit it, so we control it through what is published.

  8. 8

    robots.txt

    Every Squarespace site shares one file that users can’t edit. The only switch blocks a list of AI crawlers, and we check it with you.

  9. 9

    Facts, accreditations and contact details

    AI repeats what your pages say. A closed office, a lapsed REC membership or an old number gets corrected everywhere.

  10. 10

    Page speed

    Squarespace runs the hosting and the code. We trim heavy images, video and embeds.

From Squarespace’s own help pages, checked 13 November 2026: robots.txt, AI crawler setting, llms.txt, URL mappings, code injection, sitemap. A longer bar means a more direct route.

What the fix looks like

A new site renamed the service pages, and Squarespace doesn’t redirect a changed URL by itself. We add URL mappings so every old link lands on its new page, specific lines first.

A typical change on a Squarespace site, on a made-up firm. We check every change before it goes live.

Developer tools › URL mappings

/services/contract -> /contract-recruitment 301
/services/temps -> /temporary-staffing 301
/services/exec -> /executive-search 301
/news/[name] -> /insights/[name] 301

On Squarespace? We make these changes for you.

Give us access to your Squarespace site with rights to its settings. We make one useful change every working day, and check each one before it goes live.

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