Terms of business

Updated 14 November 2026

These terms apply when a business buys the IndexFirst monthly plan or the Search and AI report. IndexFirst is a trading name of Bigg Limited, registered in England and Wales, company number 06055984, registered office Premier House, 127 Duckmoor Road, Bristol BS3 2BJ. In these terms “we” means Bigg Limited and “you” means the business buying from us. We sell to businesses only, not to consumers.

What you buy

• The monthly plan: done-for-you SEO and AI visibility work on your website. Each month we make up to 12 in-depth articles, 50 or more fixes to pages you already have, index checks and requests, comparison pages and free tools, and tracking and fixes in AI answers, and we send a weekly report of what changed. We plan the work in four-week cycles and publish from the plan, one checked change each working day.
• The Search and AI report: a one-off report on where your firm stands in Google and in AI answers, with a ranked plan of 45 to 60 changes. We send it within 2 working days of getting read access to your Search Console.

Prices and payment

• The monthly plan is £1,750 a month, or £1,500 a month on a 12-month contract. The report is £750.
• Prices exclude VAT, which we add at the rate in force when we invoice.
• We invoice the monthly plan in advance at the start of each month, and the report when you order it. Invoices are due within 14 days.
• If you start the monthly plan within 12 months of buying the report, we take the £750 off your first month.
• If an invoice is more than 14 days overdue, we may pause the work until it is paid.

How long the plan runs

• The monthly plan starts with a minimum of 3 months. After that it runs month to month, and either of us can end it with 30 days’ notice in writing. Email is fine.
• The 12-month contract runs for 12 months from the start date, and then month to month on the same notice.
• Either of us can end the agreement straight away if the other seriously breaks these terms and doesn’t put it right within 14 days of being asked, or becomes insolvent.

What we need from you

Access to your website’s content management system, read access to Google Search Console, and Google Analytics if you use it, plus prompt answers to factual questions about your business. If we can’t get access or answers, the work waits, and the timings above move by the same amount.

Our work on your site

• A person checks every change before it goes live. If you want to approve changes first, tell us and we’ll send them to you before publishing.
• Everything we write and publish on your site is yours once the invoice for that month is paid. Our own tools, templates and methods stay ours.
• You’re responsible for the facts about your business. We write from what you tell us and what your site already says.

What we don’t promise

We promise the work, not a ranking. Google and the AI engines decide what they show, and they change how they work without notice. We don’t guarantee any position, amount of traffic, number of AI mentions or number of enquiries.

Liability

Nothing in these terms limits liability that can’t be limited by law, such as for fraud or for death or personal injury caused by negligence. Apart from that, our total liability to you is limited to the fees you paid us in the 3 months before the claim arose, and we aren’t liable for loss of profit, revenue, business or goodwill, or for indirect loss.

Confidentiality and data

We keep your logins and business information confidential and use them only for your work. When you leave, we delete your logins and ask you to remove our access. How we handle personal data is in our privacy notice.

The law

These terms are governed by the law of England and Wales, and the courts of England and Wales deal with any dispute. We may update these terms. The version that applies is the one on this page when you order, or when your plan next renews.

Questions

Email [email protected].