CompareProfound alternatives
Profound alternatives and pricing, for firms that aren’t enterprises
Profound publishes no paid price for brands. A brand gets a free trial, then a demo and a custom Enterprise price. The £75 a month you may see is its agency plan. Here is what the alternatives track and charge, IndexFirst included: we do the work for UK service businesses that sell to other businesses, for £1,750 a month.
How much does Profound cost a month?
| Plan | Who it’s for | Price | What’s included |
|---|---|---|---|
| Trial | Who it’s for: Brands | Price: Free | What’s included: 50 questions run daily for 7 days on ChatGPT, Gemini and AI Overviews; no exports |
| Enterprise | Who it’s for: Brands | Price: Custom, after a demo | What’s included: Up to 10 AI engines, SSO and SOC 2, dedicated support |
| Agency Growth | Who it’s for: Agencies | Price: £75 a month, plus £301 a month per client workspace | What’s included: 10 pitch workspaces a month for auditing prospects |
| Agency Enterprise | Who it’s for: Larger agencies | Price: Tailored | What’s included: Tailored workspaces and a dedicated agency partner |
As shown on Profound’s pricing page on 13 Nov 2026. Profound shows no price in pounds. Prices are converted from US dollars and euros at the Bank of England rate for 12 November 2026 ($1 = £0.7554, €1 = £0.8361). Those tools bill in dollars or euros, so what you pay will move with the exchange rate.
So a UK accountancy practice or law firm that wants Profound for its own brand is buying an enterprise platform, priced in a sales conversation.
Profound’s homepage says it is trusted by a third of the Fortune 100, and its pricing is set for firms of that size. If that isn’t you, choose by who will do the work: a cheaper tracker if someone on your team will act on what it shows, or a service that makes the changes for you.
Profound alternatives and competitors, with prices
Every other tracker here publishes an entry price, and every one starts below £230 a month.
| Option | Entry price | Questions tracked | AI engines |
|---|---|---|---|
| IndexFirst | Entry price: £1,750 a month | Questions tracked: Tracked for you, and we do the work | AI engines: ChatGPT, Perplexity and Google’s AI answers |
| Profound Enterprise | Entry price: Custom | Questions tracked: A tailored plan | AI engines: Up to 10 |
| AthenaHQ | Entry price: Free Essential plan; Starter £223 a month | Questions tracked: Unlimited on Starter, metered by credits | AI engines: 11 on Starter |
| Scrunch | Entry price: Core, £189 a month | Questions tracked: 125 | AI engines: 4 |
| Semrush AI Visibility Toolkit | Entry price: £75 a month | Questions tracked: 25 | AI engines: Not listed in full |
| Peec AI | Entry price: Starter, £72 a month | Questions tracked: 50 | AI engines: 3 you choose |
| Ahrefs Brand Radar | Entry price: With Ahrefs Lite, £99 a month | Questions tracked: 5 to 20, by Ahrefs plan | AI engines: 7, you choose |
| Otterly AI | Entry price: Lite, £24 a month | Questions tracked: 16, on credits | AI engines: 4 of 7 |
Entry plans as shown on each vendor’s site on 13 Nov 2026, converted to pounds at the rate given above. Otterly AI bills in euros, excluding tax; Ahrefs showed us pounds, before tax; the rest bill in US dollars.
The cheaper plans mostly save money by reading fewer AI engines. That costs more than it seems, because each engine can name firms the others leave out. Here is how little two engines agreed when we put the same five freight and logistics questions to each.
Profound vs an agency: who makes the changes?
Profound is more than a tracker now. Its homepage says its AI Marketer finds the work worth doing, drafts it and asks you to approve it, and that it can rewrite pages and stage them in your CMS. So the real question is who reads each draft, corrects it and puts it live.
We do all four. A change goes live on your site every working day, each checked first, and a weekly report shows what moved in search and in AI answers. For an IT support firm, that might be a new page on managed IT for Bristol law firms one day and corrected Cyber Essentials details the next. Hiring out the full plan costs about £22,000 a month at an SEO agency, by our estimate. We do it for £1,750 a month.
IndexFirst suits you if
- You found a demo form and don’t need an enterprise platform.
- You want someone to make the changes on your site, every working day.
- You run a UK service business that sells to other businesses, such as a consultancy or an engineering firm.
IndexFirst doesn’t suit you if
- Your marketing team wants a platform to run AI visibility itself.
- You sell mainly to consumers rather than to other businesses.
Questions
Is there a free Profound alternative?
AthenaHQ’s Essential plan is free, with 300 credits across ChatGPT, Perplexity, AI Overviews, Gemini and Copilot. Profound’s own trial runs for 7 days and has no data exports. The cheapest paid plan here is Otterly AI’s Lite, at £24 a month before tax.
How we compared
Profound’s plans come from its pricing page on 13 Nov 2026, in both the brand and the agency view, and its description of AI Marketer from its homepage the same day. Every other price comes from each company’s own pricing or help page on 13 Nov 2026, and converted to pounds where it showed US dollars or euros, at the Bank of England rate for 12 November 2026.
John Geater founded IndexFirst, which does AI visibility and SEO for UK service businesses that sell to other businesses.
Want the changes made for you?
Start with the Search and AI report: where Google and AI answers place your firm today. £750 once.