PlatformsWordPress

B2B service sites on WordPress: what we change.

WordPress, with an SEO plugin such as Yoast or Rank Math, lets us change nearly everything search engines and AI models read. Here is what we change, where it gets awkward, and what we need from you.

One loginA WordPress account that can change your SEO plugin’s settings. Nothing else to start.

See a WordPress page the way AI reads it.

Pick a reader. Googlebot runs JavaScript, but it never clicks. In Vercel’s December 2024 study, the major AI crawlers downloaded JavaScript files without running them. So a quote plugin or FAQ plugin that builds its content in the browser can leave GPTBot looking at a gap.

example.co.uk/payroll-leeds · a made-up page

Payroll bureau in Leeds

Weekly and monthly payroll for Leeds firms of 5 to 250 staff, with payslips, pension returns and an RTI submission to HMRC on every run.

Fees

£4Per payslip
£25Per pay run
£0Set-up
FeesBuilt in the browser by a plugin. GPTBot can miss them.

Questions

Do you handle auto-enrolment? Yes, pension set-up, contributions and re-declaration.

Can you take over mid-year? Yes, from your last RTI submission.

FAQ answersFetched on click. The answers AI would quote aren’t there.

The fix: put the fees and the answers in the page’s own HTML.Show me the change

What we change on WordPress

And how direct the route is on WordPress

  1. 1

    Titles and meta descriptions

    Written for each page in the Yoast or Rank Math box under the editor, around what buyers actually search.

  2. 2

    New service and location pages

    Pages such as “payroll bureau in Leeds” or “R&D tax claims for engineering firms”, built in your own templates.

  3. 3

    Schema markup

    Both plugins output schema. We extend it with your services, offices and accreditations where it falls short.

  4. 4

    301 redirects

    Rank Math’s Redirections module, in Advanced Mode, or a redirect plugin. Rank Math won’t redirect the homepage.

  5. 5

    XML sitemaps

    Yoast and Rank Math build them automatically. We keep thin and duplicate pages out of them.

  6. 6

    robots.txt

    Yoast’s File editor or Rank Math’s editor. A real robots.txt file on the server overrides Rank Math’s until it is removed.

  7. 7

    llms.txt

    Yoast generates one free once it is switched on. We check what it lists and what it leaves out.

  8. 8

    Internal links

    Links from the pages Google already trusts to the service and location pages that need help.

  9. 9

    Facts, accreditations and contact details

    AI repeats what your pages say. A closed office, a lapsed ISO 9001 or an old number gets corrected everywhere.

  10. 10

    Page speed

    Heavy page builders and sliders slow WordPress down. How far we can go depends on your theme and host.

From Yoast’s and Rank Math’s own help pages, checked 13 November 2026: Yoast robots.txt, Yoast llms.txt, Yoast sitemaps, Rank Math robots.txt, Rank Math redirections. On WordPress.com, plugins need a paid plan. A longer bar means a more direct route.

What the fix looks like

A “Disallow: /” left over from a staging site blocks every crawler, Googlebot and OAI-SearchBot included. We replace it in Yoast’s File editor with a file that keeps the admin area private and points crawlers to the sitemap.

A typical change on a WordPress site, on a made-up firm. We check every change before it goes live.

robots.txt · Yoast SEO › Tools › File editor

# example.co.uk
# Before: "Disallow: /" from the old staging site,
# which shut out every search and AI crawler.
User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://www.example.co.uk/sitemap_index.xml

On WordPress? We make these changes for you.

Give us a login that can change your SEO plugin’s settings. We make one useful change every working day, and check each one before it goes live.

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