PlatformsWix

B2B service sites on Wix: what we change.

Wix puts most of what search engines and AI models read in its SEO & GEO dashboard, including robots.txt and llms.txt. Here is what we change, the limits Wix sets, and what we need from you.

One loginAccess to your Wix site that can change its SEO settings. Nothing else to start.

See a Wix page the way AI reads it.

Pick a reader. Googlebot runs JavaScript, but it never clicks. In Vercel’s December 2024 study, the major AI crawlers downloaded JavaScript files without running them. So a quote tool dropped into an HTML embed, or answers that only load on a click, can be missing for GPTBot.

example.co.uk/it-support-bristol · a made-up page

Managed IT support for Bristol law firms

Helpdesk, Microsoft 365 and backups for law firms across Bristol and Bath, with a named engineer for every client.

Response times

1hCritical
4hUrgent
8hStandard
Response timesInside an HTML embed. GPTBot can miss them.

Questions

Are you Cyber Essentials certified? Yes, Cyber Essentials Plus, renewed every year.

Do you come on site? Yes, across Bristol and Bath, booked in advance.

FAQ answersFetched on click. The answers AI would quote aren’t there.

The fix: put the times and the answers in Wix text, not in an embed.Show me the change

What we change on Wix

And how direct the route is on Wix

  1. 1

    Titles and meta descriptions

    Set in each page’s SEO basics, or for a whole page type in SEO Settings.

  2. 2

    New service and location pages

    Pages such as “Microsoft 365 support for Bristol accountants”, built in your existing design.

  3. 3

    Schema markup

    JSON-LD in each page’s Advanced SEO tab. Each markup must be under 7,000 characters, up to five a page.

  4. 4

    301 redirects

    The URL Redirect Manager takes up to 5,000. They only work on a custom domain, and not from the homepage.

  5. 5

    XML sitemaps

    Wix builds the sitemap. We use each page’s indexing switch to keep thin pages out of search.

  6. 6

    robots.txt

    The Robots.txt Editor under SEO & GEO. Wix’s support team won’t help with edits, so we test every change.

  7. 7

    llms.txt

    Wix writes one itself on an upgraded site with a custom domain. Once we edit it, it stops updating, so we keep it current.

  8. 8

    Code in the page head

    Custom Code under Settings, once the site is published on a connected domain.

  9. 9

    Facts, accreditations and contact details

    AI repeats what your pages say. A closed office, a lapsed Cyber Essentials certificate or an old number gets corrected everywhere.

  10. 10

    Page speed

    Wix runs the hosting and most of the code. We trim heavy images, apps and embeds.

From Wix’s own help pages, checked 13 November 2026: robots.txt, llms.txt, structured data, redirects, custom code. A longer bar means a more direct route.

What the fix looks like

A Wix service page usually has no markup saying what the service is, who runs it or where. We add JSON-LD in the page’s Advanced SEO tab, and it says only what the page itself says.

A typical change on a Wix site, on a made-up firm. We check every change before it goes live.

Advanced SEO › Structured data markup

{
  "@context": "https://schema.org",
  "@type": "Service",
  "name": "Managed IT support for Bristol law firms",
  "serviceType": "Managed IT support",
  "url": "https://www.example.co.uk/it-support-bristol",
  "areaServed": ["Bristol", "Bath"],
  "provider": {
    "@type": "Organization",
    "name": "Example IT Ltd",
    "url": "https://www.example.co.uk"
  }
}

On Wix? We make these changes for you.

Give us access to your Wix site with rights to its SEO settings. We make one useful change every working day, and check each one before it goes live.

Get started