PlatformsWebflow

B2B service sites on Webflow: what we change.

Webflow gives us direct control of redirects, robots.txt, llms.txt, schema and sitemaps, mostly on a paid plan. Here is what we change, where Webflow draws the line, and what we need from you.

One loginAccess to your Webflow site that can change Site and Page settings. Nothing else to start.

See a Webflow page the way AI reads it.

Pick a reader. Googlebot runs JavaScript, but it never clicks. In Vercel’s December 2024 study, the major AI crawlers downloaded JavaScript files without running them. Webflow sends real HTML, but a code embed that fetches a table from somewhere else can still leave GPTBot looking at a gap.

example.co.uk/office-cleaning-manchester · a made-up page

Office cleaning contracts in Manchester

Daily and weekly cleaning for offices across Greater Manchester, out of hours, with the same vetted team on every visit.

Visit plans

5×A week
3×A week
1×A week
Visit plansFetched by a code embed. GPTBot can miss them.

Questions

Are your cleaners vetted? Yes, DBS-checked and trained in-house.

Do you hold CHAS? Yes, and SafeContractor too.

FAQ answersFetched on click. The answers AI would quote aren’t there.

The fix: hold the visit plans and the answers in a CMS Collection, so Webflow publishes them as HTML.Show me the change

What we change on Webflow

And how direct the route is on Webflow

  1. 1

    Titles and meta descriptions

    Set in Page settings, and from CMS fields on service and location pages.

  2. 2

    New service and location pages

    One CMS Collection can hold every location, so each gets its own URL and its own copy.

  3. 3

    Schema markup

    The Schema markup field in Page settings. On CMS pages we bind fields so each location gets its own.

  4. 4

    301 redirects

    Site settings › Publishing › 301 redirects, on a paid plan. They go live when the whole site is published.

  5. 5

    XML sitemaps

    Auto-generated on every publish, or written by hand when it needs to be.

  6. 6

    robots.txt

    Rules in Site settings › SEO › Indexing, on a paid Site or Workspace plan.

  7. 7

    llms.txt

    Uploaded in Site settings › SEO, under 100 KB. It is served on your own domain, not on staging.

  8. 8

    Code in the page head

    Site-wide head code, plus a head field in each page’s settings. Both need a paid plan.

  9. 9

    Facts, accreditations and contact details

    AI repeats what your pages say. A closed office, a lapsed SafeContractor accreditation or an old number gets corrected everywhere.

  10. 10

    Page speed

    Webflow hosts the site. We trim heavy interactions, embeds and oversized images.

From Webflow’s own help pages, checked 13 November 2026: 301 redirects, robots.txt, llms.txt, schema, custom code, sitemaps. A longer bar means a more direct route.

What the fix looks like

A rebuild moved every service from /services/ to /cleaning-services/, and the old links that Google and AI had found now return 404. One wildcard redirect sends each old URL to its new home.

A typical change on a Webflow site, on a made-up firm. We check every change before it goes live.

Site settings › Publishing › 301 redirects

# Old path: the (.*) catches the rest of the URL.
Old path:     /services/(.*)

# Redirect to: %1 puts that part back.
Redirect to:  /cleaning-services/%1

# /services/office-cleaning
#   -> /cleaning-services/office-cleaning
# Live after the next full-site publish.

On Webflow? We make these changes for you.

Give us access to your Webflow site that can change Site and Page settings. We make one useful change every working day, and check each one before it goes live.

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